The unfortunate reality is that the more successful your brand becomes, the more at risk it is to direct infringement, threats of dilution and other conduct that may undermine your trademarks. Whether it’s international counterfeiters, or cyber squatters purchasing domain names incorporating your mark, or those who creatively try to make slight alterations to your trademark, unscrupulous or uniformed operators will try to capitalize on your success. As a result, it is critical that trademark holders implement an enforcement program to protect their brand.
With our experience and vast international network, we can help you design and implement an enforcement program appropriate for your business and intellectual property. We can help you identify the most significant threats to your brand, and recommend proactive processes that will allow you to respond to those threats as efficiently and cost-effectively as possible. And, when action is necessary, we can manage your needs anywhere in the world, either directly or through our relationships with global counsel.
ENFORCEMENT SERVICES
- Infringement and risk assessment review and strategy development
- Process audit to improve the efficiency and cost-effectiveness of enforcement
- Trademark monitoring and investigations
- TTAB opposition and cancellation proceedings
- Cease and desist letters
- Customs enforcement
- DMCA and take-down notices
- UDRP domain name dispute arbitration
- Domestic and international litigation counseling and management, including unfair competition and false advertising claims
- Settlement negotiations with an eye toward amicable resolutions whenever possible